So many materials were covered this week. Honesty and business ethics is so important. It is important for your ethics to be a guide for you in your career pursuit of a business venture. If your business venture is not in sync with your ethics and values, don't pursue it.
Particularly striking to me is the "Top 10 Things you Must Have to Start A Business" by Frank Levinson. These are simple guides that a starting entrepreneur should consider when floating a new business. They are:
1. Comfortable Cheap Furniture
Don't try to purchase expensive furniture for your business. Look for cheap but comfortable furniture. It does not matter how you look. What matters is what you do. So focus on that. Focus on your product or service and build it.
2. Put Up A Sign
Let people identify where you are. Put up a sign for potential customers to know where you are.
3. Too Little Money
Any money in the company is your money if you start that company. Treat it like your money. Drive yourself to innovate and not spend for success. The best money source is customer money. Start with customers. Next use your money.
4. Common Sense
Business must have customers, products, sales, profits, taxes to pay.
5. Businesses need not have CFOs, VPs, Market studies to start a business. Business just needs customers.
6. The Pride of a Fat Baby
Do whatever it takes to stay in business. You are in business.
7. A Supportive Family
8. Like Surfing Real Waves
9. Have Confidence You Will Have 1000s of Great Ideas!
10. Sales
Always have sales from the beginning
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